Salming

Salming chooses adbriq & TRIMITfor the digitization of business processes.

Salming is a well-established Swedish sports company with retailers worldwide. To streamline its operations in a way that enables continued expansion with the same staff, they needed a new business system. adbriq delivered a comprehensive solution with Microsoft Dynamics 365 Business Central/TRIMIT and bisting.

Background and Needs

"We had an old system that required some form of action from our side. The options were either to upgrade the existing solution or look at something else. Since both alternatives would entail essentially the same cost and effort, we chose to explore alternative solutions that better meet our needs," says Marie Karlsson, COO at Salming.

Salming has developed premium products in the areas of floorball, running, and handball since 1991. They are based in Sweden with sales worldwide. For some time, they had an old business system that did not support their needs, but rather hindered them from gaining meaningful insights and a good overview of business data. Microsoft Dynamics 365 Business Central already existed in the group of companies with similar needs, which led Salming to focus on that particular business system quite early on. They contacted adbriq, which presented its solution to them, where TRIMIT and the bisting product played a crucial role.
Salming is a well-established Swedish sports company with retailers worldwide. They have developed premium products in the areas of floorball, running, and handball since 1991. They are based in Sweden with sales worldwide.

Solution and Results

We contacted adbriq, which felt very right for us in its profile and approach. They immediately understood what we needed, and they presented their unique offer and concrete solutions based on the business system, while meeting our needs very well. Keeping to a large extent to standard solutions and adapting our processes, rather than the other way around, was a major reason why we chose adbriq as a partner,

MARIE KARLSSON

COO AT SALMING

Salming was attracted to adbriq's predefined and proven standard processes with Microsoft Dynamics 365 Business Central, TRIMIT, and the bisting product. The solution is long-term, generic, and specifically designed for the fashion industry, with the possibility of standardized add-ons. For Salming, it was important to have an automated and powerful solution, where they could avoid manual handling, build a structure based on e-commerce, and support their data warehouse, both in Sweden and globally. Since adbriq took a comprehensive approach to Salming's digitization, they have experienced tremendous flexibility, simplicity, and efficiency in their operations.
We couldn't have found a better partner! They have listened, understood, and have a business system solution that will be great for us. Their focus and commitment make us feel unique as a customer. They dare to challenge our thoughts and 'musts' in a way that will leave us with more efficient and cleaner processes. During the project, we have also found possible paths to further develop our collaboration - something we really look forward to,

MARIE KARLSSON
COO AT SALMING

Background

"We had an old system that required some form of action from our side. The options were either to upgrade the existing solution or look at something else. Since both alternatives would entail essentially the same cost and effort, we chose to explore alternative solutions that better meet our needs." Marie Karlsson, COO at Salming.

Methodology

Salming was attracted to adbriq's predefined and proven standard processes with Microsoft Dynamics 365 Business Central, TRIMIT, and the bisting product.

Benefits

Predefined and proven standard processes with long-term and generic solutions specifically for the fashion industry.
Smooth handling of integrations with successive system changes or additions.
Better utilization of working time with automated flows and cleaner processes that support continued expansion with the same staff.
Secure implementation of a data warehouse that supports business processes both in Sweden and globally.
adbriq is TRIMIT Partner in Sweden – you can learn more about them right here
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