Studio Anneloes

Eight-fold Increase in Turnover: How Studio Anneloes Successfully Grew with TRIMIT’s Fashion Solution

Founded 18 years ago, Studio Anneloes has become one of the largest women's wear brands in the Netherlands. With a dedicated team of now 80 people, the company has thrived in a competitive market. A key factor in their success is their collaboration with TRIMIT, who has been Studio Anneloes’ partner since 2016 providing an ERP solution tailored for the fashion industry. This partnership has been crucial in supporting Studio Anneloes' growth, offering a comprehensive, user-friendly platform that integrates various aspects of their operations, from design to delivery.

A Journey of Growth

Since Studio Anneloes started its journey with TRIMIT in 2016, the fashion company has seen remarkable growth despite being in a challenging and competitive market:

When we started with TRIMIT, our turnover was about six million. That was in 2016, and now we’re about 48 million in 2023,

JAN SONNEVELD

IT-MANAGER AT STUDIO ANNELOES

The impressive numbers speak for themselves: the significant growth has been enabled by TRIMIT’s fashion-specific ERP solution, which supports key processes such as order management, assortment planning, and inventory control.

Vera Schroo, head of buying and production, emphasizes the importance of TRIMIT’s solution by expressing the honest statement that “We could not function without TRIMIT.”

The company now produces 12 collections annually, selling about one million pieces each year through their Amsterdam showroom, online shop, and 300 independent retailers across the Netherlands. TRIMIT's platform allows Studio Anneloes to manage this complex supply chain efficiently, ensuring orders are processed quickly and often shipped on the same day.

Founded 18 years ago, Studio Anneloes has become one of the largest women's wear brands in the Netherlands. With a dedicated team of now 80 people,

Streamlined Operations with Integrated Portals

TRIMIT's integrated portal system is a standout feature for Studio Anneloes. The B2B environment includes a self-service component that has transformed interactions with retail partners. Retailers can access the portal at any time to check order statuses, download marketing materials, and access product data and images.

"It saves us a lot of phone calls, and it is also a big advantage that the retailer can access the system 24/7," Sonneveld explains.

This streamlined communication and operational process reduces manual intervention, allowing the Studio Anneloes team to focus on strategic and operational tasks. The ability to quickly enter orders, generate pick documents, and manage deliveries has greatly improved efficiency and customer satisfaction.

A User-Friendly Platform for Data-Driven Operations

Data is crucial to Studio Anneloes’ operations, and TRIMIT has been key in enabling a data-driven approach.

"We are a data-driven company, and the more you map in TRIMIT, the more you are able to have a solid, steady database to analyze," says Vera Schroo. She continues:

The platform is really easy to work with, and it gives us the capability to work with different kinds of collection flows within one platform.

VERA SCHROO

HEAD OF BUYING & PRODUCTION

By integrating all aspects of the production process into a single platform, Studio Anneloes can analyze trends, manage inventory and fabrics more effectively, and respond swiftly to market demands.

Supporting Sustainability Goals

Furthermore, the data-driven platform supports Studio Anneloes’ sustainability goals and legal requirements. Studio Anneloes is already ahead of the curve, embedding QR codes in their products that link to these digital passports, enhancing transparency and traceability:

“Sustainability becomes more and more important, and TRIMIT supports that because we can enter a lot of product data and thereby create a digital product passport, which we need to have in 2027. We are already doing that by printing QR codes in our products, and when you scan the QR code, you go to a digital product passport.”

No more sleepless nights: A Secure and Cloud-Based Solution for Future Growth

Studio Anneloes recently upgraded to TRIMIT’s cloud-based solution to support their growth. This move offers greater flexibility, security, stability and a steady peace of mind that reassures the team:
Last year, we upgraded to the cloud version of TRIMIT that definitely saves us some sleepless nights. Now we know and feel absolutely secure that our data is in good hands, and that the service level is guaranteed.

JAN SONNEVELD
IT-MANAGER AT STUDIO ANNELOES

The cloud solution, based on Microsoft technology, provides a scalable platform with access to security features and that automatically installs software updates, which is a huge advantage to the company.

Outstanding Cooperation and Comprehensive Industry Expertise

A key element of the successful partnership between Studio Anneloes and TRIMIT is the excellent cooperation and mutual understanding. During both the implementation phase and throughout the partnership, TRIMIT’s consultants have worked closely with Studio Anneloes to tailor the solution to their specific needs.

“When we ask for a customization, they need only a few words to know what we mean. But they also challenge us and force us to think about the customization," Sonneveld says.

TRIMIT’s team brings extensive fashion industry experience, offering insights that have helped Studio Anneloes optimize their processes. The collaborative approach has fostered a strong partnership focused on mutual success:

In Studio Anneloes, we like to do business with people instead of companies. With TRIMIT, we found our partner,

JAN SONNEVELD

IT-MANAGER AT STUDIO ANNELOES

The partnership between Studio Anneloes and TRIMIT showcases what can be achieved with a shared vision and mutual respect. Through TRIMIT’s innovative, user-friendly platform, Studio Anneloes has streamlined operations, embraced data-driven decision-making, and supported sustainability goals. This collaboration remains a cornerstone of their continued success as they grow and evolve in the fashion industry.
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